The ten categories of the South Summit 'Startup Competition' (climate tech and sustainability, consumer, digital & tech solutions, enterprise, fintech & insurtech, future of work and talent, health, industry 5.0, mobility & smart cities, and tech & data) have winners in each of the verticals. Thus, the meeting co-organized by IE University crowns the first 'start up'. This Friday, the rest of the awards will be announced: best 'start up', the most disruptive 'start up'; the most sustainable, and the 'start up' with the Best Team.

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The ten categories of this South Summit 2025 already have a winner. The fourth edition of the meeting, whose motto this year is “In Motion” -focused on promoting innovation on a large scale, with a focus on growth, always with people and the planet at the center, and the most cutting-edge technologies as great allies- crowned the startups chosen from among the hundred projects chosen through a selection process among the more than 4,500 applications submitted during this year, of which 83% came from outside of Spain.

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South Summit Madrid 2025, which has the institutional support of the State Secretariat for Digitalization and Artificial Intelligence, the Community of Madrid and the Madrid City Council, as well as Mutua Madrileña, Google for Startups, BBVA Spark, Wayra-Telefónica Innovation and Banco Sabadell's BStartup, came to the conclusion of the Startup Competition this Thursday, which brings together the finalist start-ups in climate tech and sustainability, consumption, digital & tech solutions, enterprise, fintech & insurtech, the future of work and talent, health, industry 5.0, mobility & smart cities, and tech & data has announced the winners of each vertical

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Mobility & Smart Cities

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The winner in this category is Hoop Carpool from Madrid, which uses mobile technology to connect people and triple the occupancy of existing cars. Its mission is to make car sharing as common as taking the bus: just as accessible, reliable and affordable. Thanks to its collaborative mobility model, the use of urban space is optimized and helps to avoid the collapse of cities, allowing people to move more efficiently.